Category Archives: Quest to LEGOLAND

Free-to-play LEGOLAND® Florida app wins multiple awards at International Festival of Creativity

Quest to LEGOLAND®, a fun, free-to-play app that turns the family road trip into an exciting adventure for kids, recently received multiple awards at the 64th International Festival of Creativity.

The annual event draws thousands of advertising and marketing professionals from around the world to Cannes, France for a celebration of creative excellence in communications, including the announcement of the prestigious Cannes Lions awards.

During this year’s festival, the Quest to LEGOLAND app received multiple Cannes Lions for its innovative use of real-time GPS mapping data that transforms a family’s car ride to LEGOLAND Florida Resort into a themed quest filled with games, puzzles and location-based trivia.

Cannes Lion Category Sub-Category
Silver Mobile App Games
Silver Entertainment Brand Experience/Mobile
Silver Entertainment Innovation in Brand Experience
Bronze Mobile Activation by Location
Bronze Digital Craft Native & Built-In Feature Integration

Available as a free download for Android and iOS mobile devices from Google Play or the App Store, Quest to LEGOLAND lets kids 6-12 choose a LEGO® Minifigure pirate, adventurer, knight or surfer for a fully themed adventure as the family travels to the resort, powered by GPS data in real time.

Instead of providing traditional turn-by-turn navigation, the app lets kids unlock themed missions, play car games, answer trivia questions and learn about passing landmarks as location information pops up while they play.

Get it on Google Play Download on the App Store

With 40 total games, thousands of landmarks and contextual trivia, what kids experience depends on the route families take to the resort, so each quest is unique.

Plus, with no hidden fees or opportunities for in-app purchases, Quest to LEGOLAND is a truly free experience that lets kids immerse themselves in the fun and creativity of LEGOLAND Florida Resort before they even arrive.

Instead of “Are we there yet?” they’ll be asking, “When can we go again?”

Share on FacebookTweet about this on TwitterEmail this to someone

Introducing Quest to LEGOLAND, our new GPS adventure game!

Calling all backseat drivers! Join Captain Brickbeard, Surfer Girl, the World’s Greatest Adventurer and the Good Knight for a road trip of epic proportions with Quest to LEGOLAND®, an all-new GPS adventure game built for kids.

Kids can follow a LEGO® Minifigure on a route to LEGOLAND Florida Resort that’s mapped in real-time using GPS. Along the way, they’ll unlock themed missions, answer trivia and learn about the world around them as landmarks they pass pop up on-screen right before their eyes. With 40 total games and more than 1,000 pieces of contextual trivia, what you see in the app depends on the route you take, so every trip is a unique adventure for the entire family.

Available now for Android and iOS smartphones and tablets. Download for free on Google Play and in the App Store.

Get it on Google Play Download on the App Store
Share on FacebookTweet about this on TwitterEmail this to someone