Category Archives: Merlin’s Magic Wand

LEGOLAND® Florida Resort presents 2,000 donated tickets to Boys & Girls Clubs

Earlier today, A special friend from LEGOLAND® Florida Resort surprised kids at a nearby Boys & Girls Club by presenting 2,000 theme park tickets donated through Merlin’s Magic Wand USA in the wake of Hurricane Irma.

The vacation destination #BuiltForKids donated a total of 20,000 tickets to Florida families impacted by the devastating storm, with 18,000 distributed to UNICEF’s Kid Power Schools Program, and 2,000 to Citrus Center Boys & Girls Clubs, which has been serving children in eastern Polk County since 1954.

The total donation is valued at more than $1.8 million and represents the largest ticket giveaway in the resort’s six-year history.

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2018’s awesome events start with LEGO® NINJAGO® Days in January

In 2018, LEGOLAND® Florida Resort will deliver 12 months of awesomeness with a blockbuster lineup of special events and grand openings throughout the year. It all kicks off in January with LEGO® NINJAGO® Days, three consecutive weekends of exclusive activities and entertainment devoted to the popular LEGO franchise, and the NINJAGO action continues with the opening of an exciting new theatrical attraction starring the cast of TV’s “LEGO NINJAGO: Masters of Spinjitzu.”

Mark your calendars for another brick-tastic year of fun at the place #BuiltForKids:

“LEGO NINJAGO: Master of the 4th Dimension”: Opening Jan. 20 — all-new “4D” attraction!

This exciting new theatrical experience combines dazzling 3D computer animation with “4D” real-world effects as ninjas Lloyd, Kai, Jay, Cole, Zane and Nya must find their way out of a mind-bending dimension filled with eye-popping visuals. See it daily in the Wells Fargo Fun Town Theater!

LEGO NINJAGO Days: Jan. 20-21, 27-28, and Feb. 3-4 all-new event!

Celebrate your favorite ninja heroes with exclusive in-park activities and meet-and-greets with Kai, Nya and for the first time ever — Master Wu!

Then become the ninja in LEGO NINJAGO World, where kids can do battle against familiar foes like Lord Garmadon and the Great Devourer aboard LEGO NINJAGO The Ride.

The Great LEGO Race: Opening Spring 2018new virtual-reality roller coaster adventure!

The wildest LEGO race ever imagined combines cutting-edge virtual reality technology with roller coaster thrills in an exhilarating new attraction that will transform the theme park’s existing Project X ride into an all-new adventure starring a wacky cast of LEGO minifigures.

Brick Dash 5K*: Saturday, April 14family event returns!

The popular, long-running 5K family event returns under the new sponsorship of Visit Central Florida, benefitting Merlin’s Magic Wand, the global children’s charity of LEGOLAND parent company Merlin Entertainments.

Additional information and registration details will be announced soon.

KIDZ BOP Weekendsecond year of exclusive concerts & meet-and-greets!

The KIDZ BOP Kids return to rock the park with three days of high-energy concerts, including the debut of their official theme song for LEGOLAND Florida Resort, “Awesome Awaits.” Plus, fans will enjoy exclusive meet-and-greets with the coolest kids around — Ahnya, Cooper, Freddy, Isaiah, Julianna and Sierra!

Stand by for an announcement about 2018 dates!

LEGO® Star Wars™: The Force Awakens MINILAND Model Display: Opening May 4giant new models!

Join us as we unveil the newest addition to our LEGO® Star Wars™ MINILAND Model Display. Created with thousands of LEGO bricks, the display features memorable moments from Episode VII of the popular Star Wars™ saga enhanced with lights, sound effects and animation.

LEGO® Star Wars™ Days: May 5-6, 12-13, 19-20bigger than ever this year!

Enjoy our huge new LEGO® Star Wars™ display in MINILAND USA as we celebrate a record three weekends of fun from “a galaxy, far, far away”! Activities include meet-and-greets with LEGO Darth Vader and — new! — a LEGO character from “The Force Awakens” and “The Last Jedi,” hands-on LEGO® Star Wars™ building activities and much more.

Fourth of Julya red, white & blue salute to America!

Celebrate America’s independence on Wednesday, July 4 as we light the skies above Lake Eloise with one of our biggest fireworks shows of the year! Before the sun goes down, help us create a giant U.S. flag out of thousands of LEGO bricks.

Firefighter Friday: Friday, Oct. 5 — learn how to stay safe!

Held in association with the National Fire Protection Association, this entertaining and informative event teaches kids about fire safety with a variety of fun activities in the theme park, including information from NFPA’s annual Fire Prevention Week theme.

Brick or Treat: Select dates in Octoberseventh year of lightly frightful fun!

Our popular Halloween event returns full of spooky, kooky LEGO fun for kids. The friendly-not-frightening event features trick-or-treating inside the theme park, giant LEGO models and photo ops, LEGO build activities, meet-and-greets with LEGO Halloween characters and an exclusive, themed fireworks spectacular in Pirates’ Cove.

Christmas Bricktacular: Select dates in Decemberhave yourself a merry LEGOLAND Christmas!

Our annual holiday celebration returns to deck the halls with a 30-foot-tall LEGO Christmas tree lit several times each evening in a brilliant combination of twinkling lights and classic yuletide music, festive decorations and photo ops, including a giant LEGO wreath and a life-size LEGO Santa, reindeer and sleigh, plus holiday-themed scavenger hunts with cool LEGO prizes and hands-on LEGO building activities for kids. Meet LEGO Santa and LEGO Toy Soldier during daily park appearances.

Kids’ New Year’s Party: Select dates in late Decemberour popular party has grown!

Our multi-day party invites kids to move and groove at a high-energy dance party, set fun goals for the year ahead and go on a special scavenger hunt in MINILAND USA before ending the night with an amazing fireworks show over Lake Eloise.

Then on Monday, Dec. 31 only, ring in the new year with our traditional before-midnight “brick drop” and an even bigger fireworks spectacular.

Don’t miss any of the fun

*With the exception of the Brick Dash events taking place Saturday, April 14, all events listed above are included with all forms of theme park admission — and annual passes. No extra ticket required!

The best way to enjoy all the LEGOLAND awesomeness is with one of several great annual pass options. Consider:

  • Awesome Pass — a year of unlimited admission to LEGOLAND Florida Theme Park and LEGOLAND Water Park.
  • Awesomer Pass — all the benefits of the Awesome Pass, plus a year of unlimited admission to The Coca-Cola Orlando Eye, SEA LIFE Orlando Aquarium, Madame Tussauds Orlando and Atlanta’s LEGOLAND Discovery Center, as well as theme park parking and more.
  • Awesomest Pass — a year of unlimited admission to more than 30 Merlin Entertainments attractions across North America, including LEGOLAND Florida Theme Park and LEGOLAND Water Park, and much more.

Learn more at

Play — and stay!

Extend the fun with an overnight stay at our popular on-site accommodations — the 152-room LEGOLAND Hotel and the 166-room LEGOLAND Beach Retreat. Both feature whimsical LEGO theming inside and out, a breakfast buffet included with your stay, complimentary Wi-Fi, heated swimming pools, plenty of places where kids can play and easy theme park access.

For rates, availability and room-and-ticket package offers, visit

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LEGOLAND® Florida Resort donating 20,000 tickets to benefit Florida kids impacted by Hurricane Irma

To lift the spirits of Florida children in the wake of Hurricane Irma, LEGOLAND® Florida Resort is donating 18,000 theme park tickets to the UNICEF Kid Power Schools program and 2,000 tickets to Citrus Center Boys & Girls Clubs.

Made in conjunction with Merlin’s Magic Wand, the global charity of our parent company, Merlin Entertainments, the total donation is valued at more than $1.8 million. It represents the largest ticket giveaway in our nearly six-year history and is intended to brighten the lives of the storm-battered state’s youngest residents.

“As a resort built for kids, we felt compelled to do something special for Florida’s children after Hurricane Irma, which left so many households facing months of recovery,” said Rex Jackson, general manager of LEGOLAND Florida Resort. “While we can’t turn the power back on for those families, we can put smiles on their faces.”

The resort will donate 18,000 tickets to the UNICEF Kid Power Schools Program, a teacher-led experience that incorporates lessons and activities with the world’s first Wearable-for-Good®. In the spring of 2017, more than 200 educators participated in Kid Power’s lifesaving journey. More than 80 percent of students reached with the UNICEF Kid Power program in Florida are eligible for free or reduced lunch.

Participating teachers will distribute two tickets per student, which is intended to allow each child to visit the Winter Haven, Fla., theme park with a parent or guardian.

“From UNICEF’s 70 years of work in emergencies and in schools around the world, we know the importance of ‘play’ and free time in helping kids heal from stressful situations, such as a natural disaster,” said Jeanette Duffy, UNICEF Kid Power program director. “This is a fantastic chance for these Florida students to just be kids!”

In Polk County, which LEGOLAND Florida Resort has called home since opening in October 2011, Citrus Center Boys & Girls Clubs will receive 2,000 tickets for distribution to the children it serves through sites in Winter Haven, Haines City and Lake Wales.

Since 1954, the organization has worked to better the lives of children throughout the county’s eastern communities, with programs focused on character and leadership development, education and career development, health and life skills, the arts, sports and fitness, and technology skills.

“This will be such a tremendous treat for our kids,” said Kerry Wilson, the organization’s president and board chair. “Kids who seldom have the opportunity to go to a wonderful place like LEGOLAND.”

Curtis Reddick, chief professional officer for Citrus Center Boys & Girls Clubs, said the donation “gives our kids and their parents time to spend a fun-filled day together.”

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Celebrate #GivingTuesday with Merlin’s Magic Wand

Join the five-year-old #GivingTuesday movement today with the #unSELFIE toolkit. Download the toolkit and share why you’re giving back this year!

It’s simple:

Step 1: Hold up an #unSELFIE sign and snap a selfless selfie!

Step 2: Share it on social media and encourage others to give.

LEGOLAND® Florida Resort and other Merlin Entertainments attractions have made it their mission to deliver memorable experiences to children all over the world, including kids unable to travel due to circumstances or illness.

Merlin’s Magic Wand is a global children’s charity whose mission is putting magic back into the lives of seriously ill, disabled and disadvantaged children. To date, the organization has helped more than 260,000 kids and their families enjoy a magical day out at the more than 100 Merlin attractions worldwide. For those unable to visit a Merlin attraction, Merlin’s Magic Spaces projects bring the magic directly to kids.

Here’s a challenge for today and every day: Instead of clouding your social media with things about you, help make a difference in the life of a child!

Apply for a day out here:

Happy #GivingTuesday!

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LEGOLAND® Florida Resort celebrates ‘VIP kids’ during annual Merlin’s Magic Wand Fun Festival

On Saturday, Sept. 17, more than 1,500 children and families affiliated with Nathaniel’s Hope enjoyed a brick-tastic day out during the Fun Festival at LEGOLAND® Florida Resort, an annual event organized by Merlin’s Magic Wand.

The charitable arm of our parent company, Merlin Entertainments, holds the Fun Festival each September at Merlin attractions around the world. For this year’s event, Merlin’s Magic Wand selected Orlando, Fla.-based Nathaniel’s Hope for the wonderful work it’s doing to support kids with special needs (VIP kids). The nonprofit organization works to educate and equip the community with training and programs to assist VIP families, and all programs are offered free of charge.


Nathaniel’s Hope takes over MINILAND USA during the Fun Festival, an annual event organized by Merlin’s Magic Wand.

On Saturday, families spent the day exploring the theme park #BuiltForKids, pausing to capture a cherished memory of the day with a group photo in the heart of every LEGOLAND park, MINILAND USA.

Merlin’s Magic Wand exists to put the magic back into the childhoods of seriously ill, disabled and disadvantaged children. The charity has helped more than 217,000 children and their families enjoy magical days out at Merlin attractions worldwide, and sponsors projects known as Merlin’s Magic Spaces that bring a bit of the Merlin magic into the community for children who are unable to visit one of the company’s attractions. For more information about Merlin’s Magic Wand activities in the United States, visit

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Hit the links to support Merlin’s Magic Wand on Oct. 10 in Winter Haven, Fla.

MMW_golfFor decades, attractions operated by Merlin Entertainments have delighted millions of children all over the world. But what about kids unable to enjoy the same experiences due to illness or circumstances?

Enter Merlin’s Magic Wand, the global children’s charity whose mission is putting magic back into the lives of seriously ill, disabled and disadvantaged children. To date, the organization has helped more than 260,000 kids and their families enjoy a magical day out at the more than 100 Merlin attractions worldwide. For those unable to visit a Merlin attraction, Merlin’s Magic Spaces projects bring the magic directly to kids.

Merlin's Magic WandOn Monday, Oct. 10, LEGOLAND® Florida Resort is proud to sponsor the first annual Merlin’s Magic Wand Children’s Charity Golf Outing in association with The Country Club of Winter Haven. The professional-yet-fun tournament aims to raise at least $30,000, with up to 30 teams of four players competing to take home a giant traveling trophy made of LEGO® bricks, as well as smaller trophies to keep.

Rounding out the day will be games, raffles and a silent auction filled with money-can’t-buy items and experiences. Here’s the schedule:

  • 11 a.m. — Player registration and silent auction opens
  • 11:30 a.m. — Putting competition
  • Noon — Lunch
  • 12:30 p.m. — Shotgun start
  • 5:30 p.m. — Silent auction closes
  • 5:45 p.m. — Awards
  • 6 p.m. — Raffle

Players can register individually to be placed on a team or four players can register together as a team. The cost is $200 per person or $800 per foursome. The registration deadline is Saturday, Oct. 1.

Sponsorship opportunities are available from $50 to display your organization, name or team on a tournament golf cart, to $5,000 to be named the tournament’s title sponsor, with a generous variety of associated amenities and rewards.

The event will take place rain or shine at The Country Club of Winter Haven, 4200 Country Club Road South, Winter Haven, Fla.

For more information, visit Questions? Email or call (855) 753-7777.

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Merlin’s Magic Wand unveils latest ‘Magic Spaces’ project at Orlando facility for kids and families

Merlin's Magic WandMerlin’s Magic Wand, the global charity run by the parent company of LEGOLAND® Florida Resort, recently helped put some magic into the lives of kids who need it most.

Three therapy rooms at The Howard Phillips Center for Children & Families near downtown Orlando, Fla., were given magical makeovers as part of the Merlin’s Magic Spaces initiative, turning the formerly ordinary spaces into extraordinary examples of Merlin Entertainments’ creativity and compassion.


LEGOLAND1The whimsical new décor was inspired by Merlin’s Central Florida attractions — LEGOLAND® Florida Resort, The Orlando Eye, Madame Tussauds and SEA LIFE Aquarium — and created in collaboration with Merlin Magic Making, Edd Musgrove Creative and Attraction & Entertainment Solutions.

The rooms are used for therapy and other services offered at the center, which helps kids and families who face overwhelming challenges like child abuse, developmental disabilities and lack of access to medical care.

Merlin's Magic Spaces“These rooms have been dramatically transformed into magical, inviting spaces to the delight of the children and families we serve,” said Marie Martinez, operations manager at The Howard Phillips Center for Children & Families. “Our therapists have been using these rooms for about three weeks now and everyone just loves them.”

Madame TussaudsFor more information about Merlin’s Magic Wand efforts in the United States, visit, or follow its social media channels at (hashtag #MMWUSA) and

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Make-A-Wish kid claims victory against NASCAR great Casey Mears in MINILAND 400

Earlier today, 10-year-old Layla Popoff of Orlando, Fla., zoomed to victory in the MINILAND 400 against veteran NASCAR driver Casey Mears, during a special event #BuiltForKids to celebrate the giant new Daytona International Speedway model at LEGOLAND® Florida Resort.


NASCAR driver Casey Mears, left, races 10-year-old Layla Popoff of Orlando, Fla., in the MINILAND 400.

Driving the No. 00 car in honor of the Coke Zero 400 Powered By Coca-Cola, which returns to the “World Center of Racing” on July 2, Layla was a tough competitor for Casey, who drove a kid-sized version of his No. 13 GEICO car for Germain Racing.

MINILAND 400After taking off from between LEGO® models of the Statue of Liberty and the U.S. Capitol in MINILAND USA, Layla and Casey quickly reached a top speed of nearly four miles per hour in the electric vehicles borrowed from our popular Driving School attraction.


Casey’s dreams of a MINILAND 400 victory came to abrupt end when he crashed into a wall of giant LEGO bricks near the finish line.

Neck-and-neck they zoomed past the New York City skyline, remaining close as they barreled down the Las Vegas Strip.  With the finish line in sight at the new Daytona display, Casey suddenly plowed into a pile of giant LEGO bricks near Kennedy Space Center while Layla raced ahead to claim victory.  Her prize? A giant LEGO trophy accepted with a triumphant smile. Take a look:

Layla was selected for the one-of-a-kind race with the assistance of Merlin’s Magic Wand, a global charity that has helped nearly 300,000 children and their families enjoy a magical day out at more than 100 attractions operated around the world by Merlin Entertainments, parent company of LEGOLAND. Earlier this year, Layla’s dream of a huge backyard playhouse was fulfilled by Make-A-Wish Central and Northern Florida.

MINILAND 400Afterward, the friendly competitors headed to the theme park’s new Imagination Zone.  Let me tell you, this place is what your LEGO dreams are made of.  It’s filled with hands-on LEGO building activities where kids can put their imaginations into overdrive.

Imagination Zone

After the MINILAND 400 race, Casey and Layla headed to the new Wheels Zone inside Imagination Zone, where they built and tested LEGO race cars.

Since Casey is a racing expert (even if he did get beat by a 10-year-old) he gave several young fans great tips for building creative LEGO vehicles to race down timed ramps in the new Wheels Zone. I wonder who had more fun, Casey or the kids?


Layla helped Casey and Chip Wile, president of Daytona International Speedway, place Minilander likenesses of the two men into the giant new LEGO model of the “World Center of Racing.”

2016.06.20_LEGOLANDFLORIDA_DIS_0064Casey’s fans can watch him in the Coke Zero 400 at the real Daytona International Speedway on Saturday, July 2. Good luck, Casey!

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Sharing the magic when it matters most

For many people, this is the time of year when giving is top of mind.  At LEGOLAND® Florida Resort, we believe generosity knows no season.

MMM1Merlin’s Magic Wand is the charitable arm of our parent company, Merlin Entertainments, which exists to put magic back into the lives of seriously ill, disabled and disadvantaged children.  It lets them enjoy a memorable day at a Merlin attraction, and in some cases we bring the fun to them.

Here’s a look back at some of the ways we created magical experiences for those in need in 2015:

  • MMM3Emmet and Wyldstyle visited more than 100 children and their families at Give Kids The World Village in Kissimmee, Fla. They even joined the fun at “Mayor Clayton’s Surprise Birthday Party” with giveaways, LEGO®-themed games and even a dance party.
  • Emmet and Wyldstyle hit the road again to visit Orlando’s Arnold Palmer Hospital for Children, making bedside visits to 50 kids while handing out goodie bags and high-fives along the way.
  • Approximately 300 supporters of the Down Syndrome Association of Central Florida visited us in September during Merlin’s Fun Festival, an event for guests to spend a day enjoying family and escaping the challenges of health issues.
  • MMM4The Down Syndrome Association of Polk County also made it out for a special event which included a local family who had recently lost their home in a fire. Our VIP team treated them to a once-in-a-lifetime experience.
  • Model Citizens from multiple departments volunteered their time to help fuel the future by bringing healthy food to hungry kids through a partnership with Agape Food Bank.

Our charitable efforts will continue in 2016.  We’ll keep sharing the good news here, as well as ways you can get in on the giving too.


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A day to give back

During the busy holiday season, we have days to give thanks and days to snag hot deals while shopping for ourselves and our loved ones. But what can we do to help those who need it most?

gt_logo6#GivingTuesday is a global campaign dedicated to giving back. Every year on the first Tuesday after Thanksgiving and the start of the holiday shopping season, #GivingTuesday encourages charities, families, businesses, community centers and students to celebrate generosity and give to those in need. Now in its fourth year, this year’s campaign starts today, Tuesday, Dec. 1.
Alex MAW Feb

As the vacation destination built for kids, LEGOLAND® Florida Resort is dedicated to creating happiness for all kids. Merlin’s Magic Wand, the worldwide charity established by our parent company, Merlin Entertainments, believes in putting magic back into the lives of seriously ill, disabled and disadvantaged children.

They do it by providing magical days out at the more than 100 Merlin attractions around the world, days where families can create lifelong memories away from their stressful daily routines. For kids who aren’t well enough to visit an attraction, they offer “Taking the Magic to the Children” projects that let them experience the unique magic of Merlin wherever they are.Skyler Meadows

Last year, LEGOLAND Florida Resort arranged more than 5,500 visits by children and their
families, and helped raise almost $25,000. This year, we’d like to help even more families have a magical day out with their kids.

As we kick off this holiday season, consider giving back with Merlin’s Magic Wand.

Want to know more? Like them on Facebook and follow them on Twitter.

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