Category Archives: Community Relations

LEGOLAND® Florida Resort donating 20,000 tickets to benefit Florida kids impacted by Hurricane Irma

To lift the spirits of Florida children in the wake of Hurricane Irma, LEGOLAND® Florida Resort is donating 18,000 theme park tickets to the UNICEF Kid Power Schools program and 2,000 tickets to Citrus Center Boys & Girls Clubs.

Made in conjunction with Merlin’s Magic Wand, the global charity of our parent company, Merlin Entertainments, the total donation is valued at more than $1.8 million. It represents the largest ticket giveaway in our nearly six-year history and is intended to brighten the lives of the storm-battered state’s youngest residents.

“As a resort built for kids, we felt compelled to do something special for Florida’s children after Hurricane Irma, which left so many households facing months of recovery,” said Rex Jackson, general manager of LEGOLAND Florida Resort. “While we can’t turn the power back on for those families, we can put smiles on their faces.”

The resort will donate 18,000 tickets to the UNICEF Kid Power Schools Program, a teacher-led experience that incorporates lessons and activities with the world’s first Wearable-for-Good®. In the spring of 2017, more than 200 educators participated in Kid Power’s lifesaving journey. More than 80 percent of students reached with the UNICEF Kid Power program in Florida are eligible for free or reduced lunch.

Participating teachers will distribute two tickets per student, which is intended to allow each child to visit the Winter Haven, Fla., theme park with a parent or guardian.

“From UNICEF’s 70 years of work in emergencies and in schools around the world, we know the importance of ‘play’ and free time in helping kids heal from stressful situations, such as a natural disaster,” said Jeanette Duffy, UNICEF Kid Power program director. “This is a fantastic chance for these Florida students to just be kids!”

In Polk County, which LEGOLAND Florida Resort has called home since opening in October 2011, Citrus Center Boys & Girls Clubs will receive 2,000 tickets for distribution to the children it serves through sites in Winter Haven, Haines City and Lake Wales.

Since 1954, the organization has worked to better the lives of children throughout the county’s eastern communities, with programs focused on character and leadership development, education and career development, health and life skills, the arts, sports and fitness, and technology skills.

“This will be such a tremendous treat for our kids,” said Kerry Wilson, the organization’s president and board chair. “Kids who seldom have the opportunity to go to a wonderful place like LEGOLAND.”

Curtis Reddick, chief professional officer for Citrus Center Boys & Girls Clubs, said the donation “gives our kids and their parents time to spend a fun-filled day together.”

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LEGOLAND® Florida Resort donates design and decor for kids play area at Patrick Air Force Base

Imagination takes flight in an all-new, interactive play area designed by LEGOLAND® Florida Resort for the children of Patrick Air Force Base personnel, a whimsical space created in partnership between the Polk County vacation destination and the U.S. military facility in Brevard County.

Scheduled to debut June 1, the new “Imagination Station” gives kids a fun, engaging place to play while parents visit the base’s Information, Tickets & Travel (ITT) office, part of the military’s Morale, Welfare and Recreation services for enlisted men and women and their families. LEGOLAND Model Citizens worked with the base to transform a formerly plain space into a colorful celebration of play and creativity, donating all labor and materials.

Décor includes floor-to-ceiling LEGOLAND graphics and photos, wall-mounted LEGO® baseplates and bins with thousands of loose LEGO bricks so kids can build and display whatever they imagine. Also featured is a LEGO replica of the theme park’s iconic entrance arch, designed and assembled by Master Model Builders.

Home of the 45th Space Wing, the veteran Air Force installation near Florida’s Cocoa Beach hosts more than 13,000 military, dependents, civilian employees and contractors on base. The Information, Tickets & Travel office assists service members with leisure travel arrangements and discounted tickets to popular Central Florida attractions, including LEGOLAND Florida Resort.

Military Discounts at the Place #BuiltForKids

All year long, active-duty U.S. service members receive complimentary admission to LEGOLAND Florida Theme Park and LEGOLAND Water Park, with no restrictions or block-out dates. Not available online, by phone or through ticket resellers, this offer is available only at the resort’s ticket windows to those with valid military ID.

For guests of service members, deeply discounted tickets are available at all U.S. military base ITT offices, and they include a second day’s admission free. They also can visit www.LEGOLAND.com/florida/buy-tickets/military to verify their eligibility online and receive a 25 percent discount on tickets, which include a second day’s admission free. Military personnel without access to a base ticketing office receive 10 percent off up to six one- and two-day tickets at the ticket windows.

U.S. service members can visit the website’s Military Discounts section to save 10 percent on stays at LEGOLAND Hotel and the all-new LEGOLAND Beach Retreat, subject to availability. Valid military ID is required at check-in.

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