The annual event draws thousands of advertising and marketing professionals from around the world to Cannes, France for a celebration of creative excellence in communications, including the announcement of the prestigious Cannes Lions awards.
During this year’s festival, the Quest to LEGOLAND app received multiple Cannes Lions for its innovative use of real-time GPS mapping data that transforms a family’s car ride to LEGOLAND Florida Resort into a themed quest filled with games, puzzles and location-based trivia.
|Silver||Entertainment||Innovation in Brand Experience|
|Bronze||Mobile||Activation by Location|
|Bronze||Digital Craft||Native & Built-In Feature Integration|
Available as a free download for Android and iOS mobile devices from Google Play or the App Store, Quest to LEGOLAND lets kids 6-12 choose a LEGO® Minifigure pirate, adventurer, knight or surfer for a fully themed adventure as the family travels to the resort, powered by GPS data in real time.
Instead of providing traditional turn-by-turn navigation, the app lets kids unlock themed missions, play car games, answer trivia questions and learn about passing landmarks as location information pops up while they play.
With 40 total games, thousands of landmarks and contextual trivia, what kids experience depends on the route families take to the resort, so each quest is unique.
Plus, with no hidden fees or opportunities for in-app purchases, Quest to LEGOLAND is a truly free experience that lets kids immerse themselves in the fun and creativity of LEGOLAND Florida Resort before they even arrive.