Monthly Archives: May 2016

Tommy Parker, Kid CEO, LEGOLAND Hotel

Meet Tommy Parker, Kid CEO, LEGOLAND® Hotel

Now that our “5-Gazillion Star” LEGOLAND® Hotel recently celebrated its first birthday, we thought it was time to introduce the person responsible for making it such a smashing success.

Meet Tommy Parker, Kid CEO, LEGOLAND Hotel:


Who is he? Oh, just the 7¾-year-old whiz behind such awesome amenities as our four LEGO® guest room themes, the breakfast buffet included with every stay, exclusive workshops led by our LEGO Master Model Builders and of course, the world-famous disco elevators.

“How’d I get so lucky?” Tommy pondered. “Hard work and juice boxes — that’s how.”

Tommy Parker, Kid CEO, LEGOLAND Hotel

Tommy’s trusted team of advisers includes a colorful cast of characters.

During its first year, Tommy was busy making sure the LEGOLAND Florida Resort hotel was running smoothly. Now he’s ready to share a behind-the-scenes glimpse into the inner workings of his pride and joy.

In a just-launched TV commercial, Tommy steps out of the boardroom and in front of the camera for the very first time, giving viewers a tour of the 152-room hotel while dispensing nuggets of kid wisdom that show the kind of visionary leader he is.

“Mac and cheese is for closers,” he says.


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Unleash the power of play in the new Imagination Zone

After months of work by the talented team at Merlin Magic Making, the Imagination Zone building has finally re-opened at LEGOLAND® Florida Resort with an awesome new look and many great hands-on LEGO® building activities #BuiltForKids.

Imagination Zone

Imagination Zone has been refreshed inside and out with a bold new design.

The cool indoor space has been transformed in every direction with colorful new furnishings, floor-to-ceiling graphics and thousands of LEGO bricks awaiting assembly into whatever your imagination can, well, imagine!

Imagination Zone

The central space includes many themed LEGO building areas, including Building Zone.

Whether you’re building a virtual sea creature with touch-screen technology in Water Zone or sending your crazy creation zipping through the air in Flight Zone, the re-imagined attraction offers something for everyone.

Imagination Zone

Whimsical creations of our Master Model Builders hang over Flight Zone.

Maybe you’d rather build and test race cars in Wheels Zone? Or see if your structure can withstand an earthquake in Building Zone? Or literally build on the walls of Creation Zone?

Imagination Zone

Giant wall graphics have transformed the space into a wonderland of LEGO fun.

Hungry? Visit the indoor Panini Grill, which offers a wide selection of freshly-made sandwiches pressed while you wait, salads prepared daily and several varieties of delicious ice cream treats.

Imagination Zone

In Wheels Zone, kids can build and test LEGO vehicles on timed racing ramps. If it can roll, it can race!

Wanna build and program cutting-edge, computer-controlled robots? Visit the LEGO MINDSTORMS™ area. Or play some of the latest LEGO video games in the Warner Bros. Games™ Zone.

Imagination Zone

In Creation Zone, kids can build right onto the walls using thousands of loose LEGO bricks.

You’ll also discover two classroom spaces used by visiting school groups for private science, technology, engineering and math (STEM) experiences, with activities tailored to each grade level.

Imagination Zone

Set your imagination free with the unlimited potential of LEGO bricks!

It’s all open and it’s all awesome!

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Fans enjoy first look at LEGO® NEXO KNIGHTS™ 4D film and re-imagined Imagination Zone during exclusive sneak preview event

Last night, we invited several hundred LEGOLAND® Florida Resort fans to enjoy an evening of fun and surprises after the theme park closed, the first of what we hope are many exclusive events promoted here on our blog.


An excited crowd waits for the sneak peek event to get started!

Those who signed up for the free, sneak preview event were the first to experience the all-new LEGO® NEXO KNIGHTS™ 4D film, which opened today, and the newly re-imagined Imagination Zone venue, which re-opens Friday, May 27, with lots of fun, hands-on LEGO building activities #BuiltForKids.

After entering the Wells Fargo® Fun Town Theater, everyone had a chance to show off their NEXO KNIGHTS knowledge during a casual game of “Know Your Knight,” and several lucky guests took home brand-new NEXO KNIGHTS building sets, each one cooler than the last.


While one half of the group was busy creating at Imagination Zone, the other posed for a quick picture before the start of the 4D film.

Then the lights dimmed and it was showtime for “LEGO NEXO KNIGHTS: The Book of Creativity,” an immersive, 12½-minute 4D film that follows five young knights in their quest to defeat Jestro, the Book of Monsters and their army of Lava Monsters. During the action-packed adventure, wind and fog filled the air at key moments while occasional spritzes of water helped bring the action off the screen and into the seats, to the audience’s delight and surprise. Here’s a preview:

Across the park, creativity ran wild as kids explored the whimsical Imagination Zone building, which has been totally transformed with colorful new furnishings and floor-to-ceiling graphics. Highlights include Creation Zone, Water Zone, Wheels Zone, Building Zone and Flight Zone, with each area offering endless possibilities for kids to dream it, build it, race it, fly it, swim it and more!


Kids tested their engineering skills at Building Zone.

Both previews were a big hit with guests.

“My son and I had a BLAST!!!!” one remarked through the blog. “The movie was, according to my 6-year-old, ‘The rockin-est, awesomest NEXO KNIGHTS ever!’ You guys are AWESOME!!!”

Another had this to say: “The event tonight was great! The 4D movie was awesome and Imagination Zone is better than I ever could have asked. Worth the wait.”

Joining us for the evening as our guests of honor were students from Oasis Christian Academy in Winter Haven, Fla., an incredible group of kids from the Step Up For Students program.  Supported in part by LEGOLAND Florida Resort and other businesses throughout the state, the nonprofit organization helps manage the income-based Florida Tax Credit Scholarship Program, which provides parents tuition assistance for private schools or transportation resources for out-of-district public schools. We’re delighted to support its efforts to provide the best learning environment for children.

“The Step Up For Students Scholarship Program is helping to positively shape the future of our state’s children, but we couldn’t do this important work without donors like LEGOLAND Florida Resort,” said Doug Tuthill, the organization’s president. “We are grateful for their support and for the impact that LEGOLAND is making in our community.”


Oasis Christian Academy students were the night’s special guests.

Earlier today, “LEGO NEXO KNIGHTS: The Book of Creativity” officially opened to park guests, making its worldwide premiere here in Florida. A young brick fan by the name of Romeo was dubbed an honorary knight and given special knightly authority to lead a moment of celebration.  With sword and shield in hand, he helped cut a ceremonial ribbon and welcomed guests to enjoy the brand-new film.

Social Media Post

Lance Richmond, center, makes his first appearance at LEGOLAND Florida Resort to celebrate the premiere of the film.

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Zip, flip and fly through the clouds in the new Flight Zone, opening soon at Imagination Zone

We’re thrilled to announce that the awesomely re-imagined Imagination Zone will open May 27 at LEGOLAND® Florida Resort, giving guests many great new reasons to come and play at the place #BuiltForKids.

While a few favorites remain, several all-new LEGO® building activities promise endless possibilities to dream it, build it, race it, fly it, swim it and more in a cool indoor play area that’s been totally transformed with colorful furnishings and floor-to-ceiling graphics.

Over the past few weeks, we’ve given our fans exclusive previews of the fun that awaits in the Creation Zone, Water Zone, Wheels Zone and Building Zone. Today we’re spotlighting the centerpiece — literally — of the new space, Flight Zone.

flight-zone-overviewUsing thousands of loose LEGO bricks, kids can build flying, flapping contraptions to the limits of their imagination then put them to the ultimate test by racing their crazy creations against other kids on suspended ziplines.

In this zone, if you can build it, you can fly it! Who needs physics or fuel?

Next time, we’ll share some exclusive photos of the cool new attractions, so check back here soon. Remember, the fun opens Friday, May 27, so mark your calendar!

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Sign up for a sneak preview of the new LEGO® NEXO KNIGHTS™ 4D film!

Here’s an awesome opportunity you won’t want to miss!

We’re inviting our blog fans to be the very first to experience the all-new LEGO® NEXO KNIGHTS™ 4D film, opening soon at LEGOLAND® theme parks and LEGOLAND Discovery Centers around the world!

UPDATE: This event has filled to capacity. Check back for other special events and opportunities for our fans in the future!

On Wednesday, May 25, after the theme park closes, we’re giving fans the very first look at “LEGO NEXO KNIGHTS: The Book of Creativity,” an immersive, 12½-minute 4D film that follows five young knights in their quest to defeat Jestro, the Book of Monsters and their army of Lava Monsters. Here’s a preview of the fun that awaits:

But wait! There’s more!

As part of this exclusive event, we’re also giving fans a private preview of the newly re-imagined Imagination Zone indoor venue, which is re-opening soon with lots of fun, hands-on LEGO building activities #BuiltForKids.

Izone-entry-portal-visualHow does that sound? Cool? Because we have several brick-tastic surprises planned too!

  • Who: LEGOLAND Florida Resort fans can sign up for this free event at the RSVP link below.
  • What: Exclusive sneak previews of the new LEGO NEXO KNIGHTS 4D film and the newly re-imagined Imagination Zone building.
  • When: Wednesday, May 25, 2016, from 6-8 p.m. Check-in will take place from 6-6:30 p.m.; the event will begin promptly at 6:30 p.m. and end at 8 p.m.
  • Where: LEGOLAND Florida Resort

Each registrant can bring a maximum of one guest. Space for this one-night-only sneak preview event is extremely limited, so sign up quickly.

This blog message will be updated and the sign-up link removed after capacity has been reached. No RSVPs will be accepted after that.

And now, the fine print:

  • All registrants must be 18 years or older, but their guest can be under 18.
  • Limit one guest per registrant.
  • Once your valid RSVP has been received, you’ll receive a confirmation email with instructions. If you do not receive a confirmation email before the May 25 event, then your RSVP was not accepted.
  • Event confirmations are non-transferable and have no cash value.
  • No parking fee will be charged for this event and admission to the theme park is not required. Sneak preview attendees will not have access to any other theme park areas or attractions.
  • Valid photo I.D. will be required at check-in.
  • NO PHOTOGRAPHY, VIDEO RECORDING OR AUDIO RECORDING of any kind will be allowed during the 4D film. By attending, you agree not to use any recording devices (including, but not limited to, cameras, tablets and phones) in the theater. If you attempt to use a recording device during this screening, you will be subject to immediate removal from the theme park.
  • With the exception of the 4D film, photography, video recording and audio recording will be allowed during all other portions of this sneak preview event.
  • This event is subject to change or cancellation without notice.
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Happy birthday, LEGOLAND® Hotel! You’re a Family Vacation Critic Favorite!

Congratulations, LEGOLAND® Hotel! It’s your birthday today and you don’t look a day over 1!


LEGOLAND Hotel opened to guests May 15, 2015.

Can you believe our awesome, kid-tastic hotel opened one year ago? Thousands and thousands of happy guests later, our Model Citizens will be celebrating the major milestone with a lobby party today.


Each of the hotel’s 152 rooms features one of four elaborate LEGO® themes.

And guess what? We’re a winner!

In its first year of operation, LEGOLAND Hotel at LEGOLAND Florida Resort was named one of the country’s top family hotels by Family Vacation Critic — a distinction given to only the top 11 percent of the thousands of hotels profiled on the website during its third annual awards cycle. Plus, it received a whopping 100 percent “families recommend” rating from its sister site, TripAdvisor!

In Florida, ours was named a Top 5 family hotel, with FVC editors citing the kid-friendly distance to the theme park entrance, “elaborate play spaces” and the exclusive opportunity to attend free workshops led by our LEGO® Master Model Builders.


LEGOLAND Hotel guests can sign up for free, hands-on workshops led by LEGO Master Model Builders that take place in a special space right off the lobby.

In order to be named a FVC Favorite, each hotel “must have been personally vetted and visited by a member of Family Vacation Critic’s team of hotel experts, and receive either a four- or five-star editorial rating.” Plus, the hotel “must have been recommended by 75 percent or more families who have reviewed the property, with a four- or five-star review rating.”

So thank you, Family Vacation Critic, and thank you, each and every one of the thousands of guests who’ve stayed with us in the past year and rated us so highly.

Meanwhile, just a short distance away, construction crews are working under the direction of our parent company’s creative division, Merlin Magic Making, to build LEGOLAND Beach Retreat, an all-new, village-style resort great for larger families and groups who want to vacation together.

LEGOLANDBeachRetreat_postcardLEGOLAND Beach RetreatThe surf-and-sand themed site will open in mid-2017, but here’s an exclusive peek at the prep work taking place adjacent to beautiful Lake Dexter:

LEGOLAND Beach Retreat

Construction is under way on LEGOLAND Beach Retreat, which will more than double the amount of on-site accommodations when it opens in mid-2017.

When complete, LEGOLAND Beach Retreat will feature 83 individual duplex units offering 166 separate accommodations in horseshoe-shaped groupings. Guests will discover awesome LEGO theming, a cool pool, a sandy beach area and a LEGO lighthouse-topped clubhouse featuring a buffet restaurant. And there’s much more to be revealed in the months ahead, so check back on our blog for more details.

LEGOLAND Beach Retreat

LEGOLAND Beach Retreat will feature a colorful pool area and a sandy beach.

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Dream it, design it and build it in the new Building Zone, opening soon at Imagination Zone

We’re getting closer and closer to re-opening the newly re-imagined Imagination Zone building, where you’ll discover lots of awesome hands-on LEGO® activities #BuiltForKids in colorfully themed “zones.”

So far, we’ve offered exclusive sneak peeks at Creation Zone, Water Zone and Wheels Zone. Now let’s take a look at the new Building Zone, where kids can invent and experiment with impossible LEGO structures.

Building-Zone-overviewHere, you can test your design and engineering skills by building the tallest earthquake-proof tower, or create the house of your dreams. Whatever you can imagine, make it real with a huge assortment of LEGO bricks. It’s all waiting for you when the Imagination Zone building re-opens later this month at LEGOLAND® Florida Resort.

Next week, we’ll soar up, up and away with a preview of the all-new Flight Zone, where kids can send their crazy creations zipping through the skies in a brand-new experience full of fun.

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Build, test, race and roll in the new Wheels Zone, coming soon to Imagination Zone

Inside the Imagination Zone building at LEGOLAND® Florida Resort, the creative minds of Merlin Magic Making are hard at work installing a whole bunch of fun new LEGO® activities for kids. So far, we’ve given our fans exclusive sneak peeks at the all-new Creation Zone and Water Zone.

Today, let’s put the rubber to the road and take a look at the new Wheels Zone, which re-imagines the former Build & Test experience with colorful new graphics.

wheel-zone-Here, kids can put their imaginations into overdrive by creating a limitless number of LEGO vehicles to send zooming down timed racing ramps. From cars to carts, trains to trucks, if you can roll it, you can race it!

3-2-1, GO! Who’ll be the first to cross the finish line?

It’s all in store when we open the doors to the re-imagined Imagination Zone in late May. Where will you go first?

Come back next week when we’ll visit the new Building Zone, a creative area that lets kids build up, up and away by designing the house of their dreams or an earthquake-proof tower.

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Bumps, bruises or bellyaches, experts are here to help


Dr. Craig Glaser, who is now serving as medical director of LEGOLAND Florida Resort, visits one of the resort’s first aid stations with fellow Heart of Florida Regional Medical Center team members, left to right, Nicole Hendricks, chief operating officer, Yvette Banos, urgent care practice manager, and Tracey Guerrero, marketing director.

We don’t want our brick fans to face any “boo boos” while on vacation, but if the need arises, Heart of Florida has the know-how to help!

Our new partnership with Heart of Florida Regional Medical Center will support health care services for both guests and Model Citizens here at LEGOLAND® Florida Resort.  They’re also the new presenting partner of our First Aid Centers and Baby Care Center.

Guests needing medical attention beyond basic first aid can use one of the medical center’s nearby facilities, such as Urgent Care Cypress, and if something serious arises, Heart of Florida Regional Medical Center is ready to help.

Since our resort is #BuiltForKids, we’re excited to partner with pediatricians from Nemours Children’s Hospital of Orlando, located right at Heart of Florida Regional Medical Center a short distance away from the resort.

Located inside the DUPLO® Farm, the LEGOLAND Baby Care Center provides a nursing and changing area, bottle warming and more.

Heart of Florida also will provide continuing medical education for our EMTs as well as health education programs.  As we continue to grow, Heart of Florida Regional Medical Center will be there to meet the needs of our guests when the unexpected happens and get them back to building memories with their families.

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