Monthly Archives: November 2015

Sign up to save with our Brick Friday and Cyber Monday offers

Who can resist a great deal?

Sign up for exclusive access to our limited Brick Friday and Cyber Monday deals, where you can save REAL money.

Sign up for exclusive access to our limited Brick Friday and Cyber Monday deals, where you can save REAL money, not LEGOLAND Dollars.

Not us! That’s why we’ve got some awesome LEGOLAND® Florida Resort discounts planned for Black Brick Friday and Cyber Monday, two of the biggest shopping days of the year.

On Friday, Nov. 27, savvy vacation planners can get 50 percent off the price of a one-day, flexible-date LEGOLAND Florida Theme Park ticket, valid for one year from the date of purchase. This offer is good for adult, child and senior tickets.

On Monday, Nov. 30, thrifty theme park fans can buy one Awesomer Pass and get a second one free! (This offer is limited to three free Awesomer Passes per transaction.) The Awesomer Pass includes one year of unlimited admission to LEGOLAND Florida Theme Park and Water Park (with free parking!), unlimited admission to SEA LIFE Orlando Aquarium, The Orlando Eye and Madame Tussauds Orlando, unlimited admission to LEGOLAND Discovery Center, Atlanta, and several other great benefits. You must activate the Awesomer Pass at LEGOLAND Florida Resort within 60 days of purchase.

How do I take advantage of these offers, you ask?

Sign up now at You’ll be added to our email list to receive a direct link to a private web page for each offer when it goes live.

Remember, each offer is limited and may sell out quickly. Shoppers must sign up at the link above to participate in the Brick Friday and Cyber Monday offers. We recommend signing up by no later than Wednesday, Nov. 25.


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Christmas Bricktacular celebration expands in 2015 with nightly fireworks

Christmas BricktacularOn select dates in December, LEGOLAND Florida Resort decks the halls with holiday cheer during Christmas Bricktacular Presented by Shutterfly®, our annual seasonal celebration built for kids. This year, each night ends with an exclusive yuletide fireworks spectacular in the skies above scenic Lake Eloise — a first for Christmas Bricktacular!

Christmas Bricktacular

Kids can help our Master Model Builders create a LEGO holiday mosaic during each date of Christmas Bricktacular.

During each date, come enjoy holiday fun throughout the theme park:

  • Meet-and-greets with LEGO Santa and LEGO Toy Soldier
  • A LEGO Christmas mosaic guests can assemble with our Master Model Builders
  • Holiday-themed scavenger hunts in Miniland USA and DUPLO Valley with a chance to win a LEGO prize pack
  • A station where kids can write a LEGO letter to Santa and send it to the North Pole
  • A Jingle Jam to kick off the event, dance and celebrate with LEGO Santa and LEGO Toy Soldier
  • A competition build in DUPLO Valley with another chance to win a LEGO prize pack

No special ticket required! All the fun is included with park admission.

Christmas Bricktacular

Each night of the 2015 Christmas Bricktacular event ends with a spectacular, holiday-themed fireworks show.

Christmas Bricktacular

Meet LEGO Toy Soldier and LEGO Santa during Christmas Bricktacular.

Spread the fun by sharing your Christmas Bricktacular photos with #ChristmasBricktacular on Facebook, Instagram and Twitter and tag @LEGOLANDFlorida for a chance to win a special LEGO prize. Details are in the free event guide and at photo locations throughout the park.

2015 Christmas Bricktacular Presented by Shutterfly® Dates:

  • December 5-6 (Saturday & Sunday)
  • December 12-13 (Saturday & Sunday)
  • December 19-20 (Saturday & Sunday)
  • December 26-30 (Saturday-Wednesday)

Want a truly unique Christmas Bricktacular experience? Book a VIP package by registering online or call (855) 753-7777.

On Thursday, Dec. 31, ring in 2016 at the high-energy Kids’ New Year’s Eve celebration, which features a LEGO brick-drop countdown to midnight Kid Standard Time (that’s 8 p.m. to moms and dads), a kid-centric dance party and a dazzling fireworks display to end the year with a bang. It’s all included with park admission.

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Partnering in the fight against hunger

LEGOLAND® Florida Resort is helping fuel the future by bringing healthy food to hungry kids through a partnership with Agape Food Bank.


Model Citizens assist clients with groceries.

This week, a group of Model Citizens from our Retail team helped with the Mobile Pantry Program at Mulberry Middle School Parent Resource Center in Mulberry, Fla.  The volunteers were there from start to finish — setting up, sorting, making food selections, bagging and carrying groceries, pantry breakdown and site cleanup.



Families receive a variety of healthy meal starters.


Agape’s Mobile Pantry Program serves Florida’s Polk, Highlands and Hardee County.  Each truck is loaded with more than 10,000 pounds of food and can serve up to 250 families.  “It takes a minimum of 20 people to run a mobile pantry, and they are fully staffed by volunteers,” said Kim Long, director of Agape Food Bank.  “It’s through the generosity of volunteers and donors, like those from LEGOLAND Florida Resort, that we have been able to expand our outreach.”


Volunteers help select foods for families.



Merlin Entertainments, the parent company of LEGOLAND Florida Resort, encourages its employees to be passionate and caring contributors in their communities.  It’s called Being a Force for Good.  In October, our Food & Beverage team volunteered at a Mobile Food Pantry held at Sleepy Hill Elementary School in Lakeland, Fla.  On Dec. 1, our Admissions team will support the Mobile Food Pantry at Garner Elementary School Parent Center in Winter Haven, Fla.


Later this month, hundreds of Model Citizens will get in on the giving when LEGOLAND Florida Resort hosts its third annual employee food drive to support Agape Food Bank.

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Through the eyes of a 3-year-old: A visit to Firehouse Ice Cream

Firehouse Ice Cream is an all-new dining location in LEGO® City.

Firehouse Ice Cream is an all-new dining location in LEGO® City.

The coolest new place to grab a sweet treat can be found in LEGO® City.  Step inside the all-new Firehouse Ice Cream, where the crew serves up hand-dipped ice cream, floats, sundaes, specialty coffees and plenty of cool drinks.

To find out the best approach for a first-time visitor, we went in search of an ice cream expert.  Meet Allie Guest, a 3-year-old brick fan who just happened to be our very special guest recently.  All it took was the promise of some extra sprinkles and Allie showed us how to pick like a pro.

Allie Guest, 3, checks out the flavors at Firehouse Ice Cream.

Allie Guest, 3, checks out the many flavors at Firehouse Ice Cream.

Allie enjoys her First Responder at Firehouse Ice Cream.

Allie enjoys her First Responder sundae.

She began by peeking into the cooler to check out the options. First, Allie was drawn to the bright green mint chocolate chip.  After a taste test, she decided it was good but that chocolate really hit the spot instead.

When it was time for toppings, Allie’s response was simple and direct. “I’ll take all of them,” she said.  (There are 15, actually.)

Mom helpfully translated for the Model Citizen taking Allie’s order and explained, “That means sprinkles and M&M’s.”  Allie’s order was expertly assembled in a bowl with a cone on top.  We call it the First Responder.

Between bites, Allie explained that a “roller coaster smile” like the one she gave on Project X is different than one you show while eating ice cream, but she gave us a sweet grin to signal a successful order.

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Saluting U.S. veterans

In gratitude for their service, all veterans of the U.S. Armed Forces can receive free admission to LEGOLAND® Florida Resort Nov. 1-22, 2015. Veterans also can purchase theme park tickets for up to six guests at a 50 percent discount on the same dates.

To receive free admission and purchase discounted tickets, veterans must present valid military identification or proof of veteran status at a LEGOLAND Florida Resort ticket window on the day of their visit.

On Wednesday, Nov. 11, in honor of Veterans Day, each U.S. service member can receive a free American flag wristband at the ticket windows. A wristband entitles the wearer to the following discounts that day:

  • 10 percent discount on food, beverage and retail purchases
  • Receive a second 6×8 photo free with purchase of the first photo
  • Receive two plays of carnival-style games for the price of one, excluding prize-every-time games

The discounts we’re providing for U.S. service members cannot be combined with any other offers, including Annual Pass discounts, and do not include artists. You can find the complete details of limits or exclusions in the select locations offering the above discounts. This is an exclusive offer for service members and immediate family only. Remember, these discounts are valid only on Nov. 11, 2015.

Be sure to check out for more useful information to plan your trip.

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